Value and the Exhibition Experience
By: Paris Ionescu
Topics: Art in General, Featured Article, Politics, The Art Market
It is becoming more and more popularly acknowledged that the art exhibition as a specific experiential format has played a large role in enabling art’s maintained, perhaps rising status, often more so than then content of the artworks within. In a paper delivered at Serpentine Gallery in 2009, Dorothea von Hantelmann argued that the exhibition format, from the salon to the biennial, has ‘performed’ a crucial favor (the word favor being my particular elaboration on her idea) for art, of creating a psychologically empathetic relationship between audience and artwork, in which the audience has an expectation of democratic subjectivity, and therein affords the work automatic value. There is plenty of precedent, of course, to the idea that meaning in art is constructed at least partially by the expectations the audience brings to the work, going back at least to Hans-Robert Jauss’ reception theory of the 1960s. It has become fashionable, at least in curatorial circles, to place emphasis on the role of the curator in helming the viewer’s experience with an exhibition – and to remind others, as Boris Groys notably has done, that the word curate originates from the Latin verb, curare, to heal, it is a more specific development to examine how the multiple experiential characteristics of the exhibition as a device in itself, can perpetuate art’s economic, political, and social status.
In view of this, selfportrait will launch a new project, beginning next week, that aims to respond to the often overlooked experiential nuances of the contemporary art exhibition.
Recommended Reading:
The Triangulation of Value – Nav Haq – Afterall 23







In the past I have found the pretend-functionality of net art projects like these to be a weakness. The artist Dan Graham said, “All artists are alike. They dream of doing something that’s more social, more collaborative, and more real than art.” The connection for me has been that many non-artists are using technology to actually make a difference, in a committed sense and in earnest, without the pretense of artistic context, and without the acknowledgment that they’re going to walk away from it. In this way the “real world” often times outmodes the practices of artists engaged with the web. This criticism could be misdirected; nonetheless Cash For Your Warhol is a cool idea.