What is Jose Bove to art?
By: Paris Ionescu
Topics: Art in General, Featured Article, Non Art, The Art Market
Jose Bove is a French farmer, syndicalist, far-left theorist, rabble rouser, and former candidate in the 2007 French Presidential Election. He is probably best known to Americans for leading a group that dismantled an under-construction McDonald’s in Millau, France, in 1999. What I want to figure out is how characters such as Bove fit into the rubric of artistic practice, if they do at all. I am not pulling the art connection from thin air; I first read of Bove in the July/August 2002 issue of NYARTS magazine, in an article written by William Jeffet, a curator at the Salvador Dali Museum in St. Petersberg Florida. The article is really just a brief introduction to Bove and his anti-globalisation stance on food production and distribution (Bove coined the term malbouffe, describing the standardisation and global homogenization of food, at the cost of local agriculture, and cultural cohesion), but the context is what’s important. Why Bove in an art magazine?
The complex web of connections between art and politics, aesthetics and politics, has to be one of the most theorized subjects in twentieth century discourse, touched upon by almost every notable thinker, and it is also one of the most self-evident, as the milestone artworks of the twentieth century are almost unanimously political in nature. One can say that everything is political, and consequently every artwork will be, but there is also the matter of symbolic image making (ie. propaganda) in political campaigning of every sort that shares qualities with artmaking. For instance, Jeffett describes (though I have not found this referenced in any other published accounts yet) how Bove “undertook the symbolic action of unloading a lorry full of potatoes on the entrance … the protest was not directed necessarily at McDonalds, but it was a symbolic act of resistance against both industrialised food standardisation and the unjust economic penalisation of a high quality French product [Roquefort cheese].”
To me, the dumping of the potatoes must be key in a legitimate connection with an image-centric conception of art, because it is the potatoes that produce an image that is both memorable, definable, and, in away, meme-able … without the potatoes, the act of dismantling a McDonalds in Millau is less vivid, and lacks the hook, the one sentence punchline that most of what I would call conceptual art (lower-case ‘c’, concept-centric art) possesses. We cannot describe to anyone who has not seen any of Claude Monet’s water lillies what they look like, or why he was a “great” painter … but we can, in a few words, almost like orating a legend or an urban myth, say, or even whisper, that Tehching Tsieh “spent a year in a cage without speaking, reading, or making art”, or that Bas Jan Ader “jumped from a tree, and rode his bike into a canal in Amsterdam, to experience the power of gravity”, or that Marina Abramovic and Ulay “walked from opposite ends of the Great Wall of China, only to say goodbye at the middle”, or that Mircea Cantor “put a deer and a wolf in a white cube gallery and filmed their interaction,” or even that Claire Fontaine fashioned a quarter with a blade concealed inside”. And people, whether they think it’s art or not, somehow get it, because these are actions we can all intuitively relate to in that they are accessible to us, and that they leave an image imprinted in our minds.


















